Introduction
The Quartz Crisis was a particularly stressful time for watchmakers across the globe. Not only were quartz watches destroying their business, but to remain competitive watchmakers had to constantly churn out unique and interesting designs that gave the brand a competitive edge. Such models like the Royal Oak, Nautilus and hundreds of others were born during this era, and so too was the watch we have here, the Audemars Piguet ‘Ellipse' as it is known. Made of 18kt white gold and featuring a rather large 32.5mm x 34mm rounded cushion case, it looks exactly as it is named. An exercise in minimalism, this timepiece boasts a simple black dial with applied baton hour markers, thin sword-shaped hands and no inscriptions other than AP’s name at 12 o’clock and the subtle “Swiss” mark at the edge of 6 o’clock. A dress watch that tries to go unnoticed even with its large case, it features a thin bezel and a flat winding crown which powers its manual-wind movement. Perhaps perfectly contrasting some of the ‘out-there’ designs produced during the Quartz Crisis, this model and others like it from AP have found themselves grow into a piece that collectors cherish for their subtle aesthetics and contemporary sizing which makes them an easy watch to enjoy in today’s world of watches.
Loupe This Scorecard
Grade
V 8.5
Status
Vetted & Approved
Included
Watch Only
Est. value range
$4,000 – $8,000
The Details
Brand
Audemars Piguet
Dimensions
32.5mm x 34mm
Model
'TV Ellipse'
Movement
Manual-winding
Reference
N/A
Bracelet
Leather strap
Year
Circa 1970s
Condition
Very good
Material
18kt white gold
Included
Watch only
Dial Color
Black

THE DIAL
Featuring a simple black dial, this example is free from exuberant design motifs, with just applied baton hour markers and thin hands that let the watch do its own talking.

THE CONSTRUCTION
A larger watch for the 1970s, this example features a 34mm x 32.5mm 18kt white gold case that wears larger than its measurements suggest thanks to the cushion-like shape it features.

TIMING MACHINE READOUT
Condition
Watch is in very good overall condition. Case exhibits some wear on the surface and edges, including some visible marks under the crystal rehaut. Dial is excellent showing light oxidation on the indexes. The watch comes with an original white gold AP buckle made by Wenger.
Our Perspective
A wonderfully unique watch as we have come to know AP for, the TV Ellipse showcases a design language that contrasts that of the Royal Oak, a watch born during the same era, yet entirely different.











