Introduction
Launched in 1999 as the brainchild of Jacques Hélleu, Chanel's then-chief designer, the J12 was launched as a practical sports watch that carried Chanel’s iconic and timeless design language in a way that broke from the conventional understanding of what type of watches fashion brands would create at the time. Boasting a completely ceramic construction, the J12’s black case and bracelet were a big part of the watch’s design language thanks to their pairing with a monochromatic display and bezel. One of the earliest “fashion watches” to break from the understanding that fashion brands only create cheaply made watches to sell at a large mark up, the J12 ref. H5697 that we have here is powered by a chronometer-certified movement, the cal. 12.1 – which is on display behind an exhibition caseback that proves that it is by no means just a cheap watch, but instead a historically-established horologically-significant offering from one of fashion’s most iconic houses.
Loupe This Scorecard
Grade
M 9
Status
Vetted & Approved
Included
Inner Box, Open Chronometer Card
Est. value range
$2,000 – $4,000
The Details
Brand
Chanel
Dimensions
38mm
Model
J12
Movement
Automatic cal. 12.1
Reference
H5697
Bracelet
Black ceramic bracelet
Year
Circa 2020
Condition
Near-Mint
Material
Black ceramic
Included
Watch, inner box and open chronometer card
Dial Color
Black

THE DIAL
Boasting a black sector dial with applied Arabic numerals and a discrete date window at 4:30, the J12's monochromatic display successfully feeds into the idea that less is sometimes more.

THE CONSTRUCTION
While ceramic might be more commonplace now, the J12's use of ceramic for its case and bracelet in the 1990s spoke to Chanel's impressive ability to foresee future trends.

TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in near-mint condition, with very minor signs of use. The bracelet has 10 links total and fits an approx 7 1/4" wrist. Watch comes with inner box and an open chronometer certification card.
Our Perspective
Created as a merger between Chanel's famously fashionable tastes and their understanding of watches as an extension of one's personal style, the J12 has become an icon in the world of watchmaking thanks to its timeless design and early use of ceramic.















