Founded in 1860 and beginning life as a watchmaker specialising in chronometers and other precision timepieces that the brand focused on throughout its history. Eventually, in 1963 the brand was sold to the Scheufele family who decided to expand the watchmaker into the realm of true luxury though elaborate jewellery-inspired designs, much like the St. Moritz, which was a luxury integrated bracelet sports watch that the brand debuted in 1980. In 2019 Chopard to take inspiration from the St. Moritz and launched the Alpine Eagle, its modern equivalent, and in 2024 Chopard expanded the collection with the Alpine Eagle 41 XPS ref. 298623-3001, which is what we have here. Boasting a Lucent steel construction, this 41mm x 8mm watch is made from 85% recycled materials, and boasts a bright lustre thanks to the manufacturing process. Powered by the automatic L.U.C. cal. 96.40L movement, the XPS comes in at a very impressive 8mm tall, with an incredible level of finishing and engineering that is all revealed through a sapphire crystal caseback. Featuring a Monte Rosa pink dial with the Alpine Eagle’s signature radiating sunburst pattern, the resulting watch is thin, bright on the wrist, and full of color. Pushing the Alpine Eagle into higher-end territory than its regular counterparts, this is the reference to have.

Levelling up the Alpine Eagle with one of the industry's most popular dial colors and a thinner case thanks to its higher-end movement, the ref. 298623-3001 is the ultimate variant from this incredibly popular collection.