Introduction
Founded by Laurens De Rijke, De Rijke & Co. has quickly become one of the most exciting names in Dutch independent watchmaking. Best known for its ingenious rotating-case Amalfi collection, the brand combines playful engineering with thoughtful design, producing watches that stand apart from the crowd without sacrificing everyday wearability. The Amalfi Enamel Series elevates that concept further through a collaboration with renowned illustrator Guy Allen, transforming the watch into a miniature work of art.
Limited to just 25 pieces, the Amalfi Land celebrates the effortless style of 1950s Italian grand touring cars. Its handcrafted champlevé grand feu enamel dial is created on a solid 925 silver base, with each recess individually filled and fired by hand in the United Kingdom. Housed within De Rijke's signature rotating stainless steel case, the Land seamlessly blends traditional decorative craftsmanship with innovative contemporary design.
Loupe This Scorecard
Grade
M 9.5
Status
Vetted & Approved
Included
Box and papers
Est. value range
$2,000 – $4,000
The Details
Brand
DeRijke
Dimensions
38mm
Model
Amalfi Land
Movement
Automatic Sellita SW300
Reference
Amalfi Enamel Series
Bracelet
Leather strap
Year
2024
Condition
Like new
Material
Stainless steel
Included
Box and papers
Dial Color
Red champlevé enamel
THE DIAL
The Amalfi Land's spectacular dial is handcrafted using the traditional champlevé grand feu enamel technique. Built upon a solid 925 silver base, the dial features Guy Allen's illustration celebrating the elegance of 1950s Italian grand touring cars, with each colour individually applied by hand before being fired at high temperature to create extraordinary depth and permanence.
THE CONSTRUCTION
Crafted from stainless steel, the Amalfi's signature two-piece case rotates 90 degrees, allowing the dial to be positioned for easy reading while driving. Updated with a box sapphire crystal and conventional lugs for easy strap changes, the latest Amalfi retains its distinctive character while improving everyday practicality.
TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in overall like-new condition. The case shows only light signs of wear or handling. Comes with inner and outer boxes, warranty and booklet.
Our Perspective
The Amalfi Land perfectly captures what makes today's independent watchmaking scene so exciting. Combining an inventive rotating case, traditional grand feu enamelling and Guy Allen's wonderfully evocative artwork, it offers collectors something genuinely original. Produced in just 25 examples, it is a thoughtful blend of artistry, craftsmanship and playful engineering that embodies the creative spirit of modern independent horology.
Eric Ku
Co-founder
