Introduction
Founded in 1929, Louis Erard is a watchmaker filled with heritage and history. Selling watches under their own banner since 1931, the brand was eventually acquired in the 1990s before it was later relaunched in 2003, during the independent watchmaking boom of the early 2000s. Since then, Louis Erard is well-established with a strong design language that punches far heavier than its price tag might indicate. As such, Louis Erard’s timepieces are incredibly well-received and sought-after, much like their limited edition 2021 release of just 99 pieces, the Émail Grand Feu. Powered by the workhorse Sellita cal. 261-1 and featuring a 42mm case made of stainless steel, the Émail Grand Feu is not a timepiece that immediately demands attention, but it has one trick up its sleeve, an immaculate cream-colored enamel dial. Produced by enamel dial specialists Donzé Cadrans, the Émail Grand Feu’s dial features blue and beige colored indices, a small seconds subdial and blued steel hands. Produced using the notoriously tricky ‘Grand Feu’ (great fire) technique whereby a copper baseplate is built upon using enamel powder that is repeatedly fired until the desired thickness is reached, the Émail Grand Feu’s dial is a sight to behold. With incredible levels of accuracy, a beautiful color, and incredibly high failure rates, its immaculate dial was produced and has provided the base for one of Louis Erard’s finest timepieces, one which we are proud to offer.
Loupe This Scorecard
Grade
M 9.5
Status
Vetted & Approved
Included
Hang Tag and Guarantee Cards
Est. value range
$3,000 – $5,000
The Details
Brand
Louis Erard
Dimensions
42mm x 12.25mm
Model
Excellence Émail Grand Feu
Movement
Automatic Sellita cal. SW261-1
Reference
34237AA54.BVA38
Bracelet
Leather strap
Year
2021
Condition
Like New
Material
Stainless steel
Included
Watch, papers and hang tags
Dial Color
Cream color, in traditional Grand Feu enamel

THE DIAL
Produced by enamel dial specialist Donzé Cadrans S.A., the Émail Grand Feu features a cream enamel dial with a small seconds at 6 o'clock with blue and beige enamelled indices.

THE MOVEMENT
Fixated on producing a cost-effective timepiece that is truly robust, Louis Erard have fitted the Émail Grand Feu with the Sellita cal. SW261-1, a reliable movement that provides a powerful engine for this beautiful watch.

TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in like new unworn condition.
Our Perspective
Offering an enamel dial of the utmost quality within a limited-edition timepiece that is both accessible and produced to the highest quality possible, the Émail Grand Feu goes to prove just how dedicated Louis Erard are to creating timepieces that punch in far heavier weight classes than their price tags would suggest.














