Few contemporary designers have left as distinctive a mark on watchmaking as Alain Silberstein. Since the late 1980s, his playful use of geometric forms, primary colours and Bauhaus-inspired design has challenged traditional notions of luxury watchmaking, proving that serious horology can also possess humour and personality. Louis Erard, meanwhile, has established itself as one of the industry's most successful collaborators, partnering with leading independent watchmakers and designers to create limited editions that bring exceptional creativity to an accessible audience.

Released in 2021 as part of Le Triptyque, the second collaboration between Louis Erard and Alain Silberstein, the La Semaine was produced in a limited edition of just 178 pieces. Rather than simply applying Silberstein's familiar colours to an existing design, the watch was conceived as an entirely original creation. Its circular titanium case is framed by polished side brancards, while the matte black dial provides the perfect canvas for Silberstein's unmistakable visual language. Most charming of all is the day display, where each day is represented by a different expressive face, gradually changing mood as the week progresses towards the weekend. It is a wonderfully imaginative interpretation of one of watchmaking's most familiar complications, demonstrating that technical functionality and joyful design can coexist beautifully.