Introduction
Famed for his flamboyant and eccentric designs, Maximilian Busser of MB&F is perhaps one of the best-known watchmaking CEOs in the world of horology. While his incredibly keen eye for detail has helped establish MB&F at the zenith of watchmaking, it is no surprise that collectors around the world, who he calls the Tribe, have been drawn to his charismatic devotion to his collectors. Powered by this devotion, Max began designing a new timepiece in 2020 that would blend his incredibly unique design language with a price tag that would be far more palatable than what MB&F timepieces are usually accompanied by. Offered only to a small selection of MB&F’s most-valued collectors and friends, the M.A.D. Edition 1 Blue was the result of that design process. Powered by a heavily modified automatic Miyota cal. 821A, the M.A.D. Edition 1 features a lateral time display and a titanium and tungsten triple-blade winding rotor that sits atop its case and spins incredibly fast above a colored aluminum ring. This is then matched by another aluminum ring, that rotates around the case as the hour display, which features a grey minute ring beneath it which rotates the very same way. An incredibly personal piece of design from Max’s perspective and an incredibly cool-looking and rare timepiece from the wider-watch community’s perspective, the M.A.D. 1 is as rare a timepiece as it is unique, and this is the perfect opportunity to add one to your collection. Offered here we have the first limited-edition M.A.D. 1, the M.A.D. 1 Time to Love, a collaboration with French designer Jean-Charles de Castelbajac, known for his colorful creations; an aesthetic that the Time to Love M.A.D. 1 very much follows with its colorful winding rotor and straps. Limited to just 999 pieces, this collection was significantly more sought-after and harder to get than previous M.A.D. 1 variants, and that is saying something.
Loupe This Scorecard
Grade
M 10
Status
Vetted & Approved
Included
Box and Papers
Est. value range
$3,000 – $5,000
The Details
Brand
M.A.D. by Maximilian Busser
Dimensions
42mm x 18.8mm
Model
M.A.D. Edition 1
Movement
M.A.D.1 calibre (based on Miyota 821A)
Reference
Edition 1 Time to Love
Bracelet
Leather strap
Year
2024
Condition
New
Material
Stainless steel
Included
Watch, box, papers, felt pouch, and additional leather strap
Dial Color
Green and black
THE WINDING ROTOR
Powered by the heavily modified and upside-down Miyota cal. 821A, the M.A.D. 1's party trick is its incredibly fast spinning triple-blade top-mounted winding rotor which sits atop a green ring. Quite the spectacle, especially with the Time to Love's combination of blue, yellow and red.
THE DISPLAY
While tall at 18.8mm, it is a practical element of the M.A.D. 1's display with its unique lateral time indication using two aluminum rings that rotate around its stainless steel case to display the hours, in green, and minutes, in black.
TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in new unworn condition.
Our Perspective
Representing the very best of Max's creative talents, the M.A.D. 1 was, and still is, an incredibly personal project for Maximilian and his team as they sought to offer MB&F's incredible design language at a fraction of the price, and with the aesthetic flair of Jean Charles de Castelbajac's design language, the Time to Love is all the more desirable and unique.
Justin Gruenberg
Co-founder
