Introduction
Famed for his flamboyant and eccentric designs, Maximilian Busser of MB&F is perhaps one of the best-known watchmaking CEOs in the world of horology. While his incredibly keen eye for detail has helped establish MB&F at the zenith of watchmaking, it is no surprise that collectors around the world, who he calls the Tribe, have been drawn to his charismatic devotion to his collectors. Powered by this devotion, Max began designing a new timepiece in 2020 that would blend his incredibly unique design language with a price tag that would be far more palatable than what MB&F timepieces are usually accompanied by. Offered only to a small selection of MB&F’s most-valued collectors and friends, the M.A.D. Edition 1 is the result of that design process. Powered by a heavily modified automatic Miyota cal. 821A, the M.A.D. Edition 1 features a lateral time display and a titanium and tungsten triple-blade winding rotor that sits atop its case and spins incredibly fast above a colored aluminum ring. This is then color-matched matched by an aluminum ring that rotates around the case as the hour display, which features a grey minute ring beneath it which rotates the very same way. An incredibly personal piece of design from Max’s perspective and an incredibly cool-looking and rare timepiece from the wider-watch community’s perspective, the M.A.D. 1 is as rare a timepiece as it is unique, and this is the perfect opportunity to add one to your collection. Offered here we have the original blue variant and both subsequent variants in red and green as one complete set of all of the M.A.D. 1 Editions that have been released thus far.
Loupe This Scorecard
Grade
M 9.5
Status
Vetted & Approved
Included
Boxes and Papers for Each Watch
Est. value range
$12,000 – $20,000
The Details
Brand
M.A.D. Edition by Maximilian Busser
Dimensions
42mm x 18.8mm
Model
M.A.D. Edition 1
Movement
Automatic M.A.D. 1 calibre (based on Miyota 821A)
Reference
M.A.D. 1
Bracelet
Leather strap
Year
2021 (blue), 2022 (red), 2023 (green)
Condition
Like-New
Material
Stainless steel
Included
Watch, box, papers and accompanying accessories for all 3 examples
Dial Color
Blue, red and green
THE DIAL
While not a traditional dial as you'd find in most other watches, the top of the M.A.D. 1 boasts an aluminum baseplate that serves to add a pop of color to its top-down view.
THE WINDING ROTOR
Powered by the heavily modified and upside-down Miyota cal. 821A, the M.A.D. 1's party trick is its incredibly fast spinning triple-blade top-mounted winding rotor which sits atop a blue ring. Quite the spectacle.
THE DISPLAY
While tall at 18.8mm, it is a practical element of the M.A.D. 1's display with its unique lateral time indication using two aluminum rings that rotate around its stainless steel case to display the hours and minutes.
Condition
All three watches are in similar like new condition. Minor signs of use/handling.
Our Perspective
An incredibly personal project for Maximilian and his team, the M.A.D. 1 represents the very best of Max's creative talents, and as such is an incredibly unique timepiece of unparalleled value. Offered as a complete set of M.A.D. 1 Editions, this lot represents the very collectability that has enabled these watches to become so popular.
Eric Ku
Co-founder
