Founded in 1874 by a young 19-year-old in the village of La Côte-aux-Fées, Piaget was originally nothing but a means for Georges Piaget to earn some extra money as he worked on movements and watches during the winter. After decades of producing watches for other brands, it was not until 1943 that the watchmaker would begin to sign their own watches and develop as the famed watchmaker that they are today. From then on, Piaget began to experiment with ultra-thin watches and push both horological and design boundaries, which eventually led to the brand expanding into jewelry in 1959, perhaps the brand’s best-known avenue today. With their impeccable craftsmanship, audacious style, and dedication to the spectacular, Piaget’s timepieces and jewelry began to coalesce, resulting in timepieces much like the ref. 612401 that we have here. Measuring 32mm wide and hosting an incredibly intricate 18k yellow gold construction, this cushion-shaped timepiece is a wonderful synthesis of Piaget’s distinctive exclusivity and rich horological aesthetic. Featuring an integrated 18kt yellow gold bracelet with a bark-like texture across its entire construction, this timepiece is extravagance at its very finest. Boasting two dials to tell the time, this timepiece is a further continuation of Piaget’s distinctive jeweler’s touch with its impeccable craftsmanship and overall beauty.

Showcasing how vibrant design and incredible craftsmanship can combine to create a wonderfully unique watch, this timepiece is a great reminder of how Piaget has been able to grow into the watchmaker and jeweler it has today in what is a relatively short period of time, compared to plenty of others in the industry at least.