Introduction
Released to celebrate Rolex's 40th anniversary in 1945, the Rolex Datejust has become one of the Genevan Giant's most iconic watches. The world's first wristwatch to display the date via an aperture on the dial, the Datejust revolutionized wristwatch design for decades to follow. With its emblematic Cyclops lens, jubilee bracelet (designed specifically for the model in 1945), and classy fluted precious metal bezel, the Datejust's aesthetic has always been that of pure elegance and class. Perhaps one of Rolex's most recognizable designs, the Datejust has evolved from its dressier roots into a perfectly capable timepiece rivaling the robustness of most brand's sports watches. Featuring a stainless steel case with a screw-down crown and caseback, the Datejust packs an impressive 100m of water resistance alongside its consistently capable movements and construction that have enabled it to become one of the best-equipped watches for daily wear and tear. Available with several different dial options, in a multitude of materials, and across many styles, the Datejust is an inescapable reflection of its owner, with a model out there to suit pretty much everybody's tastes and preferences.
Loupe This Scorecard
Grade
M 9
Status
Vetted & Approved
Included
Box and Papers
Est. value range
$20,000 – $30,000
The Details
Brand
Rolex
Dimensions
31mm
Model
Datejust 31
Movement
Automatic cal. 2236
Reference
278278
Bracelet
18kt yellow gold Presidential bracelet
Year
2019
Condition
Near-Mint
Material
18kt yellow gold
Included
Watch, box and papers
Dial Color
Silver
![THE DIAL](https://cdn.sanity.io/images/j0ua8uvr/production/11f8097c374c48eaf6c81b16c2a96f4f88ca2119-1803x1803.jpg?w=3840&q=100&fit=clip&auto=format)
THE DIAL
Boasting a stunning silver diamond-set dial with a subtle golden undertone, this ref. 278278 features a gentle monochromatic aesthetic that is perfectly complemented by its diamond-set hour markers.
![THE CONSTRUCTION](https://cdn.sanity.io/images/j0ua8uvr/production/c58fb104ea36f7550accf93e990434151d51be55-3838x3838.jpg?w=3840&q=100&fit=clip&auto=format)
THE CONSTRUCTION
While typically associated with the Day-Date, Rolex have offered some variants of the Datejust with the President bracelet, one of which being this ref. 278278.
![TIMING MACHINE READOUT](https://cdn.sanity.io/images/j0ua8uvr/production/728ce324bc328ad5d4a99ad0e976a924be8e5097-1284x1284.jpg?w=3840&q=100&fit=clip&auto=format)
TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in near mint condition, with only minor signs of wear. A few hairlines are visible on the bracelet and case. The bracelet was sized for the wrist of the former owner, but the removed links are included with the watch.
Our Perspective
An exercise in true luxury, this Datejust merges a luxurious 18kt yellow gold construction with diamond-set hour markers with enchanting effect.