Introduction
A legendary timepiece with an unrivaled history, the Rolex Day-Date has earned its place as "The Ultimate Watch of Prestige" from its decades on the wrists of the world's most influential people. Released in 1956, the Day-Date quickly became synonymous with luxury, prestige, and exclusivity thanks to being the watch of choice for the world's athletes, visionaries, and world leaders alike. Only ever constructed of precious metals, the Day-Date's aesthetic is that of sheer elegance and grace. Aside from the beautiful array of dial options that have been available over the decades, the Day-Date's most iconic piece of design is its three-piece "Presidential" or "President" bracelet. Forming the bedrock of its design, the Presidential bracelet has become synonymous with Rolex's flagship collection and their desire to create the very best and most iconic watches that the world has ever seen. With its timeless design and inescapable impact on horology, the Day-Date stands as a vivid reminder of just how successful they have been in realizing that very mission.
Loupe This Scorecard
Grade
M 9
Status
Vetted & Approved
Included
Box and Papers
Est. value range
$12,000 – $18,000
The Details
Brand
Rolex
Dimensions
36mm
Model
Day-Date
Movement
Automatic cal. 3055
Reference
18078
Bracelet
18kt yellow gold President bracelet
Year
1985
Condition
Near-Mint
Material
18kt yellow gold
Included
Watch, box, papers, leather-bound booklets and manuals
Dial Color
Champagne

THE DIAL
Featuring a diamond-set champagne dial, this example's aesthetic is rather monochromatic as its 18kt yellow gold case, bark-finish bracelet, and bark-finish bezel all match its beautiful dial.

THE FULL SET
Accompanied by just about everything that came with it when it left the Authorized Dealer in 1985, this example is entirely complete.

TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in near-mint condition showing very light signs of use. The original factory finish is still present and there is a warm consistent patina over the gold surface. The bracelet has 21 links currently fitted, with 2 removable. There is one additional link included on the side, making a total of 22 links.
Our Perspective
Featuring the Day-Date's unusual bark finish, this example's aesthetic is certainly not like what we see on today's market. Combining its diamond-set dial with its textured bezel and center link President bracelet, this example certainly doesn't shy away on the wrist.















