Introduction
Rolex has been known to produce special editions for corporate customers up until the early 2000s, and this may just be the most famous of them all. Given to franchisees who had exceeded certain sales targets (rumored to be $25,000 a week in gross sales for four weeks in a row, albeit the targets do seem to have changed over the years), these fun and cheerful watches have been coveted not only by Domino's franchisees, but collectors alike. The first models ever given as awards were the reference 5500 Air-Kings in the 1970s. Whilst Rolex is still the preferred choice for award watches at Domino's, the new iterations no longer feature the red, white and blue logo printed on their dials like this stunning example.
Loupe This Scorecard
Grade
M 9
Status
Vetted & Approved
Included
Guarantee and hang tag
Est. value range
$5,000 – $10,000
The Details
Brand
Rolex
Dimensions
34mm
Model
Air-King
Movement
Automatic cal. 3000
Reference
14000
Bracelet
Stainless Steel Oyster bracelet
Year
1994
Condition
Excellent
Material
Stainless steel
Included
Watch, papers and hangtag
Dial Color
Silver
THE DIAL
No longer offered on the modern watches Dominos awards to their best franchisees, the dial on this ref. 14000M features the colorful Dominos logo printed at 6 o'clock, bringing a playful pop of color to Rolex's tool watch aesthetic.
THE AESTHETIC
Upgrading this Air-King's monochromatic aesthetic derived from its aged silver dial and flat stainless steel bezel, the red and blue Domino's logo jumps straight out of the watch and takes it to another dimension.
TIMING MACHINE READOUT
This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
Condition
Watch is in overall excellent condition. Case shows light sings of use and wear. There is a light engraving on the caseback that can be seen in the images. Silver dial has aged a bit to a more dark and rich tone. Bracelet has 13 links total, 3 of which are removable. There is little to no stretch.
Our Perspective
A dash of kitsch and a splash of color, the Domino's Air-King is a charming relic of Americana and an oddity within Rolex's typically refined offerings. As we know, there are only two ways of procuring one of these - buying one here, or selling a heck of a lot of pizzas.
Eric Ku
Co-founder
