On Apr 4, 4:05 PM UTC
Rolex Dominos Air-King 14000
This auction is subject to a 10% buyer’s premium on top of final bid amount (hammer price).
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Rolex has been known to produce special editions for corporate customers up until the early 2000s, and this may just be the most famous of them all. Given to franchisees who had exceeded certain sales targets (rumored to be $25,000 a week in gross sales for four weeks in a row, albeit the targets do seem to have changed over the years), these fun and cheerful watches have been coveted not only by Domino's franchisees, but collectors alike. The first models ever given as awards were the reference 5500 Air-Kings in the 1970s. Whilst Rolex is still the preferred choice for award watches at Domino's, the new iterations no longer feature the red, white and blue logo printed on their dials like this stunning example.
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Vetted & Approved
Est. value range
$6,000 – $8,000
Automatic cal. 3000
Stainless Steel Oyster bracelet
Watch is in excellent overall condition. Case shows some minor wear and signs of previous polish but has a sharp bezel and only minor scratches on the case. Dial is in near-mint condition with no signs of wear. Bracelet has 13 links, 3 of which are removable. There is little to no stretch.
A dash of kitsch, a splash of color, the Domino's Air-King is certainly a charming relic of Americana. In practically new condition, this one certainly is a stunner. There's only two ways of procuring one of these -buying one here, or selling a heck of a lot of pizzas.