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Lot #3504

Rolex GMT-Master 16700 Pepsi Bezel Box and Papers

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Introduction

Released in 1954, the Rolex GMT-Master resulted from a collaboration between now-extinct airline Pan Am and Rolex, on a watch that would display the time across two time zones at once. Thanks to the popularisation of commercial air travel, planes were becoming more advanced and traveling longer distances. This resulted in pilots crossing time zones during flights more frequently, and thus a need for uniformity across the aviation industry was highlighted. To eliminate errors caused by time confusion, the industry adopted a standard time-zone, Greenwich Mean Time. As such, the GMT-Master's fourth hand, its 2nd hour hand, was used to constantly display Greenwich Mean Time, as its model name implies, while its regular hour hand displayed local time. While the aviation industry's standard time-zone switched to Coordinated Universal Time (UTC) in 1972, the name of the legendary GMT-Master was far too long in use for Rolex to change it. Today, the GMT-Master has become one of Rolex's most iconic models, with very few pilot's watches, if any, rivaling its level of fame, popularity, or signature design – and it certainly looks like it will stay that way.

Released in 1988, the Rolex GMT-Master ref. 16700 replaced the outgoing ref. 16760 "Fat Lady," as collectors longed for a slimmed-down GMT-Master without the Fat lady's thicker case, beefier lugs, and larger design. Discontinued in 1999, the ref. 16700 was produced alongside the modern GMT-Master II and its successor, the GMT-Master ref. 16710, which was released a year after in 1989. As both of these options were more technically advanced than the ref. 16700 that we have here, the ref. 16700 failed to perform as well as it might have, with collectors spending the extra money to buy either the ref. 16710 instead, or the GMT-Master II when it was released. This has enabled the ref. 16700 to enjoy superior demand within the modern market as collectors seek out this now scarce timepiece. Offered with either an all-black bezel or the iconic red and blue Pepsi bezel, the ref. 16700 is the quintessential GMT-Master with its elegant design and vintage traits such as an aluminum bezel insert, hollow end links, hollow center links, and tritium lume (until 1997).

Loupe This Scorecard

Grade

M 8.5

Status

Vetted & Approved

Included

Box and Papers

Est. value range

$8,000 – $12,000

The Details

Brand

Rolex

Dimensions

40mm

Model

GMT-Master

Movement

Automatic cal. 3175

Reference

16700

Bracelet

Stainless steel Oyster bracelet

Year

1999

Condition

Exellent

Material

Stainless steel

Included

Watch, box, and papers

Dial Color

Black

THE DIAL
THE DIAL

Introducing white gold hour markers and hands to the GMT-Master collection, the ref. 16700's dial furniture is far more resistant to corrosion and visual inconsistencies than its predecessors. As such, this example's dial and handset appear in strikingly good condition. Additionally, this example boasts a "Swiss only" dial whereby it only says "SWISS" at 6 o'clock, a rare novelty only seen on watches from 1998 and 1999.

THE CONSTRUCTION
THE CONSTRUCTION

Featuring its iconic 'Pepsi' bezel, so named due to its blue and red colors that are used to indicate either AM or PM at a glance, the ref. 16700's aesthetic is distinctly 'Rolex' with its Oyster bracelet and timeless case design.

TIMING MACHINE READOUT
TIMING MACHINE READOUT

This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.

Condition

Watch is in excellent condition. The case shows minor surface wear, primarily visible along the polished lug sides and lug hole areas. The bezel is well-defined and crisp, featuring a pristine insert that remains in excellent condition. The glossy black dial is flawless and is signed "SWISS" only, with clean, white luminous material that matches the hands well. The bracelet has 11 links, including 1 removable link, and fits an approximately 6 1/2" wrist. The watch comes with its original papers, inner box, and outer box.

Our Perspective

An iconic watch, standing as the last variant of the original GMT-Master collection, the ref. 16700 was famed for introducing white gold dial furniture to the GMT-Master family and reintroducing the slimmer case profile following the discontinuation of the "Fat Lady."

Eric Ku

Co-founder