Released to celebrate Rolex's 40th anniversary in 1945, the Rolex Datejust has become one of the Genevan Giant's most iconic watches. The world's first wristwatch to display the date via an aperture on the dial, the Datejust revolutionized wristwatch design for decades to follow. With its emblematic Cyclops lens, jubilee bracelet (designed specifically for the model in 1945), and classy fluted precious metal bezel, the Datejust's aesthetic has always been that of pure elegance and class. Perhaps one of Rolex's most recognizable designs, the Datejust has evolved from its dressier roots into a perfectly capable timepiece rivaling the robustness of most brands' sports watches. Featuring a stainless steel case with a screw-down crown and caseback, the Datejust packs an impressive punch. 100m of water resistance alongside its consistently capable movements and construction have enabled it to become one of the best-equipped watches for daily wear and tear. Available in several different dial options, a multitude of materials, and across many styles, the Datejust is an inescapable reflection of its owner, with a model out there to suit pretty much everybody's tastes and preferences. The majority of Datejusts' were produced in stainless steel and two-tone, with fewer quantities made in 18k solid gold. Offered here, our Ladies Datejust ref. 69178 example boasts a specially engraved Chevrolet logo diamond-set dial that was commissioned by Chevrolet from Rolex as a special order to celebrate Cheverlot's 75th anniversary since their founding in 1911, or their Diamond Jubilee, as the example's engraved caseback states. Offered to Chevy's best-performing US-based Chevy dealers, this is a rare beast indeed.

Watch is in excellent overall condition. Case has been previously polished, and shows light surface wear. The bezel shows some wear, wtih soft edges along the teeth. Laser engraved "Chevrolet Jubilee" diamond dial near-mint, with little to no signs of wear. Caseback engravings are soft and mostly visible with some loss of defeinition along the upper left area. Bracelet has 32 links total, 2 of which are removable. There is light stretch, and it currently fits a 6" wrist.

An interesting special request watch that was commissioned by Chevy as a means to celebrate their 75 years in business, this watch commemorates automotive history and a time in Rolex's past whereby they would experiment with design more than they would dare dream to these days.