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Lot #3543

Rolex Oysterquartz Datejust

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Introduction

During the onslaught of the Japanese-led Quartz Crisis of the 70s and 80’s, Swiss watchmakers for forced to adapt to remain competitive in the market, or let themselves be swallowed up by their competition. As a way to deal with the Quartz Crisis, Rolex decided to release their own quartz timepiece in 1977, the Oysterquartz. In 1970, Rolex had released the precursor to the Oysterquartz, the Quartz Date 5100, powered by the Beta 21 movement, the result of a large-scale Swiss collaboration. While the Oysterquartz was loosely based on the ref. 5100, the Oysterquartz’ movement was in a league of its own. With 11 jewels, the latest CMOS circuitry, a 32000-hertz oscillator, and analog thermocompensation to regulate the quartz crystal, the Oysterquartz’s movement was held to just as high a standard as Rolex’s more typical mechanical movements. Besides its unusual movement, the Oysterquartz also features a unique construction in terms of its case shape and bracelet design, with an integrated bracelet attaching to a tonneau-shaped case. Offered as an Oysterquartz version of the Datejust, the ref. 17013 that we have here features a two-tone five-link Jubilee-style bracelet and a fluted 18kt yellow gold bezel alongside its golden dial with applied yellow gold indices and matching hands. With Rolex’s signature cyclops lens over its 3 o’clock date window and its unique design, the ref. 17013 is a rich piece of Rolex’s history that has finally garnered the plaudits from collectors that it deserves.

Loupe This Scorecard

Grade

M 8.5

Status

Vetted & Approved

Included

Guarantee Certificate

Est. value range

$4,000 – $6,000

The Details

Brand

Rolex

Dimensions

36mm

Model

Oysterquartz Datejust

Movement

Quartz cal. 5035

Reference

17013

Bracelet

Stainless steel and 18kt yellow gold bracelet

Year

1986

Condition

Excellent

Material

Stainless steel and 18kt yellow gold

Included

Watch and papers

Dial Color

Champagne

THE DIAL
THE DIAL

Boasting a golden champagne dial with applied golden indices that serve to highlight the two-tone construction that surrounds it, this Oysterquartz' dial is wonderfully luxurious and refined.

THE CONSTRUCTION
THE CONSTRUCTION

Bearing a construction style that is quite uncommon for Rolex, the ref. 17013 features a two-tone integrated bracelet and tonneau-shaped case that wears larger than its 36mm measurements suggest.

TIMING MACHINE READOUT
TIMING MACHINE READOUT

Powered by Rolex's famously complex and over-engineered quartz cal. 5035, the Oysterquartz gives no readout on our Timing Machine.

Condition

Watch is in excellent overall condition. Case shows some surface wear, wtih scratches and marks visible along the case and bracelet. Bezel shows some small pinhole dings and marks. The original dial has luminous dots intact and shows minimal signs of aging. The bracelet has 13 links total, 3 of which are removable. It fits an approx 7" wrist and shows minimal stretch. Watch comes with original guarantee certificate.

Our Perspective

In typical Rolex fashion, their response to the Quartz Crisis was to completely over-engineer their quartz movement and the watch that it would be housed within, and so this has resulted in the quartz cal. 5035 and the Oysterquartz remaining completely modern and effectively unaged all these years later.

Justin Gruenberg

Co-founder