While Tiffany & Co. might be best known for their stunning jewellery, co-signed dials and historic prowess as a powerhouse of design, Tiffany & Co. also have a rich history in watchmaking too with several important patents to their name that go back over 100 years such as the patent for the first luminous-painted numerals on a watch dial in 1903 amongst other things, like Charles Tiffany opening one of the largest watchmaking facilities in Geneva in 1874. In 1983, the Atlas collection was introduced as a tribute to Tiffany’s great public clock above their Fifth Avenue flagship store which depicts Atlas, the Greek Titan condemned to hold up the heavens for eternity, but with the clock on his shoulders. Featuring a 37mm 18kt yellow gold case with a pronounced bezel design that features Roman numerals throughout, the Atlas is quite an unusual watch stylistically. Elegant in its execution, its yellow gold case promises Tiffany’s famous level of luxury, but in a practical and unique timepiece that differs from the designs of more traditional watchmakers.

A unique watch that builds upon Tiffany's legacy as a powerhouse of design and luxury, the Atlas collection pays homage to Tiffany's heritage and one of their most notable landmarks through subtle design choices that fans of the brand will understand and enjoy.