Designed by Genta in 1954 when he was just 23, the Universal Geneve Polerouter is the watch that kick-started the designer's illustrious career. Launched to commemorate the beginning of Scandinavian Airlines Systems (SAS) flights from Europe to Los Angeles and New York, the Polerouter has aviation at its core, as referenced by its name. The routes flown by SAS from Copenhagen to LA flew over the North Pole, which shortened flight times between the two points from 36 to 22 hours, thus creating the name Polerouter. In addition to being named after its route, the Polerouter's construction was also influenced by this route, as the North Pole's magnetic force would wreak havoc on most watches and instruments in the plane. As such, Universal Geneve needed to make the Polerouter resistant to magnetism. One of the most iconic pilot's watches around, the Polerouter has grown a cult-like status amongst watch collectors as they fawn over its understated design and rich heritage linked to the dawn of transcontinental aviation. In addition to being offered in excellent condition, this example also boasts a vibrant tropical brown dial, which only adds to its beauty and desirability.
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Vetted & Approved
Gay Freres UG Bracelet
Est. value range
$4,000 – $6,000
Watch is in overall very good condition. The watch has surface wear and minor scratches along its surfaces, comesurate with careful use over the last 50+ years. Some visible light marks are seen long the lugs and case. The dial color has changed to various shades of brown over the years, with the tropical effect being most prominent around the UG logo and left quadrant of the dial. The limes are dark in tone, and hands match. The watch comes on a Gay Freres signed UG band with 24 links total, showing light stretch.
An iconic timepiece that has slipped under the radar for far too long, the Polerouter's well-deserved status as a horological icon has seen its stock rise to stratospheric levels, with watch collectors enjoying its beautiful design, rich history, and links to one of the biggest names in the industry.