Loupe This

This year marks the inaugural auction in what will be an annual project to raise funds to fight breast cancer. The auction features unique timepieces offered by some of the world’s leading watch brands. Each piece has been designed to spotlight the color pink, referencing and paying tribute to the breast cancer awareness movement. Says Wei Koh, Founder of Revolution & The Rake, “We have asked the leaders of our favorite brands to make a single ‘Pink Dial’ prototype watch. We explained that it could be any model in their collection but for us, the more badass the watch, the cooler it would be for it to wear a smoking hot pink dial as a badge of honor to show we are united in this fight against breast cancer.”