Sold For
$172,000 USD

115 bids

No reserve
Auction Ended
On Nov 1, 1:58 AM UTC
Lot #PDP11

M.A.D.Edition M.A.D.1 Pink Dial Project

The Pink Dial Project Logo
This is part of The Pink Dial Project View Collection

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The Watch

Estimate: $2,500

The M.A.D.1's special features are the fully visible automatic winding rotor – the star of the show! – but also the lateral time display. Powered by one of the rare automatic movements with unidirectional winding (essential for an easy, high-speed rotation), the well-known and reliable Miyota 821A, which has been flipped upside-down – a nod to MB&F's HM3 and HM8 – to showcase a pretty crazy triple-blade winding rotor, crafted in titanium and tungsten. The typically MB&F lateral time display is obtained thanks to two aluminium alloy cylinders for the hours and minutes, engraved and boosted with Super-LumiNova. For this Pièce Unique, both the winding rotor and the time display received a special pink treatment.

  • No buyers premium is applicable on this Pink Project lot
  • All proceeds will be donated to UICC
  • Please note that the watch will be shipped to the winning bidder directly by the brand. Shipping costs will be covered by the brand, however all import duties and taxes are the responsibility of the buyer
  • Buyers are advised that the charitable purpose of these lots has no impact on the buyer's obligation to pay sales or use taxes, as applicable
  • Winning bidders will be contacted directly by the brand with a timescale for delivery


Ø 42mm stainless steel, mineral glass and sapphire crystal; thickness 18.8mm

Hours and minutes displayed laterally on revolving cylinders

M.A.D.1 caliber; inverted Miyota 821A automatic movement, modified with titanium and tungsten winding rotor on top and lateral time display system, featuring revolving hour and minute rings

Hours and minutes displayed laterally

Calfskin strap with stainless steel folding clasp

The Details




42mm diameter, 18.8mm thickness


M.A.D.1 Pink Dial Project


M.A.D.1 calibre (based on Miyota 821A)


M.A.D.1 Pink Dial Project


Calfskin strap with Stainless Steel folding clasp.






Stainless Steel, Mineral Glass and Sapphire Crystal.


Watch with Box and Papers

Dial Color

Hours and minutes displayed laterally on revolving cylinders.


For the past 16 years, MB&F has been creating other-worldly horological machines. Founder and creative director Maximilian Büsser loves creating these insane mechanical timepieces, but their very high price – a logical consequence of their complexity, limited production and quality of finishing – has generated a bit of frustration: his family and most of his close friends will never be able to afford them. Max has been playing with a side project for quite some time now, creating a machine that is more accessible, under another label, but always with our crazy touch. The result: “M.A.D.1”. The M.A.D.1 is reserved in priority for the partners who have made the MB&F adventure possible: the "Friends", the suppliers who have been conceiving and manufacturing MB&F Machines for the past 16 years, and the members of The Tribe, the MB&F owners' club.

A Message From the Brand

M.A.D. Edition is delighted to be partnering with Revolution for this incredible project. Breast cancer impacts everybody and it is our hope that this contribution will go towards supporting the battle against this terrible disease.

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